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Topic: 2012 London Summer Olympics

Lazarus: NBC Broke Even on Olympics

Long-term impact of London Games yet to be determined

Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at the…

Campaign Trails: The Ploys of Summer

Tim Nudd on the season's best ads that weren't about the Olympics

Campaign Trails: The Ploys of Summer

NBC Has the Last Laugh as Olympics Strike Gold

London Games the most-watched U.S. TV event in history

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…

NBC's 'Go On' Premiere Earns Strong Sampling

Matthew Perry comedy draws 16.1 million in post-Olympics preview

NBC’s sneak preview of its new comedy series Go On generated a strong sampling Wednesday night, averaging 16.1 million total viewers and a 5.6 rating in the adults 18-to-49 demo.  Presented…

Ad It Up: Viewers Show High Tolerance for Online Spots

Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

Ace Metrix: Halfway Through the Olympics, Chobani, GE and Coke Lead in Ad Effectiveness

Social video a different story

Analytics firm Ace Metrix has proclaimed gold, silver and bronze medalists among Olympic advertisers (thus far)—Chobani brings home first place, GE second and Coke third in the company's proprietary measurement…

P&G's Olympics Routine Goes Big on Digital

Augmented reality gets surprisingly little action, though

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

NBC: Twitter Beefs No Match for the 'Silent Majority'

Huge TV, digital audience outweighs tape-delay concerns

NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…

Burke: NBC Will Break Even on London Games

Ad sales, ratings make Olympics a winner

Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to…

Visa Ad Honors Phelps as 'Most Decorated Olympian'

Congratulatory spot airs after his 19th medal

By winning his 19th Olympic medal yesterday, Michael Phelps didn't just secure the title of "History's Greatest Olympian." He also earned an honor everyone on Earth has always wished for:…

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