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Topic: 2012 election

Election 2012 Dollars Stream In Thanks to super PACs and Hulu's popularity, candidates are spending money, and the site is cashing in

Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the…

October 1, 2012, 12:02 AM EDT

Data Points: Bad News Coverage of the candidates is increasingly negative

If watching coverage of the presidential race leaves you with a touch of nausea, there's good reason: The portrayals of the candidates in the news has never been more negative,…

September 6, 2012, 12:03 AM EDT

It's DNC's Week, but Romney Owns Twitter Ads GOP-leaning groups buy up Promoted Trend ads

Republican groups have owned the Promoted Trend ad spot on Twitter so far during the week of the Democratic National Convention. On Tuesday, the Republican National Committee bought the marquee Twitter…

September 5, 2012, 12:23 PM EDT

Analyst: Political Advertising to Boost TV Coffers by 23% New forecast based on spending surge in August

With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped…

September 5, 2012, 9:53 AM EDT

The Internet's Role in the Democratic Platform The Web is now a big part of the political discussion

With many of president Obama's top financial contributors in Silicon Valley—Microsoft and Google PACs are the second and third biggest contributors, per Open Secrets, a website that tracks political contributions—it…

September 4, 2012, 3:26 PM EDT

Mitt Romney's Speech in 140 Characters Twitter ad copy sheds light on the GOP leader's big speech

Republican presidential candidate Mitt Romney's promoted trend ad on Twitter today sheds light on what will likely be the major themes of his prime-time speech at the GOP's national convention…

August 30, 2012, 12:36 PM EDT

Adweek's Digital Guide to Election Apps and Sites The best digital political tools for the conventions and election day

If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos…

August 30, 2012, 10:31 AM EDT

Internet Gets Big Play in GOP Platform Tech industry part of policy discussion

Internet issues are no longer an afterthought in American politics. For the first time, both political parties are expected to incorporate Internet governance policy in their platforms. In the GOP platform,…

August 29, 2012, 5:46 PM EDT

Fast Chat: Twitter's Peter Greenberger Dishes on Ann Romney's Ad Buy Sales lead predicts Twitter will grow in political realm

Want to know what aided Ann Romney, wife of presidential hopeful Mitt, in creating such a buzz on Twitter with her convention speech on Tuesday night? GOP operatives bought promoted…

August 29, 2012, 5:05 PM EDT

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