Advertisement

Topic: 180la

180LA Tries to Recruit a New Creative Director With a Sneaky Award Entry at Cannes

Targeting the judges directly

CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those…

Media and Entertainment Stars Toasted the Oscars

A peek at the red-carpet fetes [photos]

The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.

Legacy Shifts Its Creative Account to 72andSunny

New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

Legacy Picks 5 Creative Finalists

Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

A Closer Look at Potential Conflicts at Publicis Omnicom

Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

Ad of the Day: Pepsi

Beyoncé sizes up her past selves in 180 LA's explosive new spot

It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling…

BBH New York Wins PlayStation

Sony account leaving Deutsch LA after 6 years

Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and…

Advertisement