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Upfront

The 10 Most Memorable Moments From This Year's Upfronts

From unusual duets to surprise proposals, broadcast upfronts week had it all

It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly…

NBCU Cable Upfront Was a Spectacle That Packed in 168 Stars

Kardashians, housewives, wrestlers and shahs

At the final presentation of the 2015-2016 Upfront week, NBCUniversal Cable Entertainment president Bonnie Hammer reminded attendees, "By now you've seen it all, heard it all and drank it all.…

Will Last Year's Upfront Shortfalls Continue in 2015?

'The upfront is not what it used to be and never will be again'

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged…

The CW Celebrates The Flash and Jane the Virgin, and Looks Ahead to Its Next Big Hit

With little room to add new shows, network saves third superhero series for midseason

Short and sweet. That's how to describe the CW's Thursday morning upfront presentation, which clocked in at less than 50 minutes—and that's counting a two-song opening set by Of Monsters…

The CW Slates Its Third Superhero Series for the New Season

After renewing entire fall lineup, network keeps it mostly intact for 2015-16

When you renew your entire fall lineup, as The CW did in January, it doesn't leave much room for new programming. That's why it's not surprising that The CW's 2015-2016…

Stephen Colbert Scores With Advertisers in His CBS Upfront Debut

Comedian charms the Carnegie Hall crowd as network makes big plans

Stephen Colbert's CBS debut couldn't have gone any better. The comedian, who will succeed David Letterman when Late Show With Stephen Colbert debuts on Sept. 8, was the star of CBS'…

Turner Ad Sales Chief: 'Dayparts Are Dead'

Basketball stars and Billy Eichner tout dozens of shows on 8 networks

For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, they…

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

And it benefits advertisers, too

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City…

CBS Gets Younger by Ending CSI, Adding Supergirl

Network is gunning for NBC with its 2015-16 schedule

CBS is much younger than people think—and now that it's ending CSI and adding Supergirl, the network is about to get even younger. That was the big message from Les Moonves,…

Telemundo's 'Never Say Never' Strategy Is Working

Why the No. 2 Spanish language network is gaining on No. 1

Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as…

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