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Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

Cable Upfront Haul Passes the $10 Billion Mark Another record take, although growth is slowing

While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past. According…

October 21, 2013, 1:59 PM EDT

Comcast Signs Steve Burke to a Four-Year Contract Extension NBCUniversal boss to remain at the helm through August 2018

Comcast has extended NBCUniversal president and CEO Steve Burke’s contract through August 2018. Per terms of the new contract, which was made public in an August 16 filing with the Securities…

August 16, 2013, 2:45 PM EDT

Duck Dynasty Smashes Cable Ratings Records A&E hit returns to 11.8 million viewers

A&E’s Duck Dynasty is more addictive than quack. Season 4 of the wildly popular unscripted series premiered to record ratings Wednesday night, delivering 11.8 million viewers, of which 6.26 million were…

August 15, 2013, 3:11 PM EDT

A Solid Upfront Buoyed TV Stocks $19 billion in booked ad dollars leads to 30 percent value hike

A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street. Despite…

August 11, 2013, 10:36 PM EDT

David Levy Named President of Turner Broadcasting System Exec will retain oversight of sports, sales

Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation. In his new role, Levy…

August 5, 2013, 1:45 PM EDT

CBS Delivers Record Profits in Q2 Network soars on 11 percent increase in ad sales revenue

A strong finish to the broadcast season and a breakout summer hit helped CBS Corp. amass the greatest quarterly profit in its history. Second quarter net income rose 11 percent to…

July 31, 2013, 6:45 PM EDT

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

July 31, 2013, 11:14 AM EDT

NBC Closes Final Upfront Deal Volume, pricing up on broadcast prime, USA Network

In what will go on the books as one of the most drawn-out upfront seasons in recent memory, NBCUniversal has finalized its last major agency deal. Having finished its business with…

July 30, 2013, 4:43 PM EDT

What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

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