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Television

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Upfront

National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs

David Letterman heads to India in return to TV

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courteney Monroe, CEO of National Geographic Global Networks, detailed a bold vision…

Disney Channel Relies on Its Beloved Brands (and New Apps) to Connect With Kids and Their Parents

Now holds upfront meetings at two theme parks

Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as…

Why GSN Will Do 'More of the Same' as Other Networks Scramble for New Ideas

Viewers are younger thanks to brand refresh

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that. But not the Game Show Network,…

CMT Branches Out Into Scripted Series, and TV Land's Rebrand Draws Younger Viewers

Viacom networks unveil year's plans at joint upfront

One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to…

Kicking Off Upfront Season, Nickelodeon Vows to Stay No. 1 With Kids

'In preschool, we are killing it,' said one exec

You can run, but you can't hide from another upfront season, which kicked off Wednesday with Nickelodeon celebrating its return to No. 1 in the kids 2-11 demo. "We are back…

SheKnows Media Joins the Ranks of First-Time Presenters at This Year's NewFronts

A spot opened up after Vevo dropped out

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37…

NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

An extension of its digital offering

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

Here's Why the IAB's First Podcast Upfront Was Such a Hot Event for Marketers

Branding opportunities 'hiding in plain sight'

Pouring rain, crazy humidity and a broken air conditioner didn't stop roughly 150 people from cramming into the Jerome L. Greene Performance Space in New York on Thursday afternoon for…

ABC Finally Caps Upfront With CPM Gains

Network is the last broadcaster to complete business

After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals.  A source says that CPM…

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