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Satellite

FTC Approves Nielsen Acquisition of Arbitron

Deal subject to conditions

The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30. Per…

Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey

NFL Sunday Ticket guys rule

DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike…

Editor's Letter: Heat Seekers

Adweek's Hot List continues to evolve and expand to reflect the industry

Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?” In covering…

Dish's Marketing Strategy Goes Big With Southwest Airlines Push

Aggressive MSO boosts controversial Hopper with Sling

If you're on a Southwest Airlines flight between now and New Year's Eve, you're going to see a lot of Dish Network. The company logo will be on the waiting…

DirecTV Goes Trolling With Grey and Noam Murro

Inside the monstrous new spot

IDEA: Lovable monsters have a proud history, from Shrek to Sesame Street. DirecTV adds another to the mix in a cinematic new spot from Grey, New York, one of three…

Hearing on Satellite TV Act Turns Into State of Video Hearing

Should the video marketplace be completely deregulated?

A hearing on a 25-year-old law law governing whether or not satellite TV services can carry out-of-market signals quickly broadened into a discussion on the state of video. “I’m open to…

Ad of the Day: DirecTV

Enjoy the world's tiniest car chase, in your hand and under foot

Riding the bus isn't boring—not when you can hallucinate a bunch of miniature cars engaged in a high-speed chase on the floor below you. At least, that's what DirecTV says it…

DirecTV Throws Your Best Friend a Bone With DogTV Channel

Come on, though, really?

People who unironically think of their dogs as children are probably a) not well and b) overjoyed about DirecTV's announcement that it will be carrying DogTV, a $6 per month…

Malone’s Liberty Media Snaps Up Charter Stake

Cable pioneer formerly known as “Darth Vader” locks in $2.6 billion deal

The cable pioneer who Al Gore once referred to as “Darth Vader” has fired up the tractor beam, as John Malone’s Liberty Media has snared a significant stake in Charter…

Dish's Bostonians Celebrate Tiny Beer, Recliners and the Death of the TV Spot

Latest ads for the Hopper

The Boston Guys return and local accents abound in Dish's cute campaign for its Hopper DVR with Sling, which lets users skip commercial blocks. That functionality has caused some controversy,…

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