DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal

Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has…

The Number of Blacked-Out NFL Games Dropped From 16 Last Season to Just 2

Threat of FCC, legislative action seem to be working

Fans and policy advocates fighting to end the NFL’s sports blackout rule may have already won—even if the rule is still on the books. The number of blacked-out football games went…

Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV's New Horror Stories

Campaign's third year

It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time,…

FTC Approves Nielsen Acquisition of Arbitron

Deal subject to conditions

The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30. Per…

Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey

NFL Sunday Ticket guys rule

DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike…

Editor's Letter: Heat Seekers

Adweek's Hot List continues to evolve and expand to reflect the industry

Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?” In covering…

Dish's Marketing Strategy Goes Big With Southwest Airlines Push

Aggressive MSO boosts controversial Hopper with Sling

If you're on a Southwest Airlines flight between now and New Year's Eve, you're going to see a lot of Dish Network. The company logo will be on the waiting…

DirecTV Goes Trolling With Grey and Noam Murro

Inside the monstrous new spot

IDEA: Lovable monsters have a proud history, from Shrek to Sesame Street. DirecTV adds another to the mix in a cinematic new spot from Grey, New York, one of three…

Hearing on Satellite TV Act Turns Into State of Video Hearing

Should the video marketplace be completely deregulated?

A hearing on a 25-year-old law law governing whether or not satellite TV services can carry out-of-market signals quickly broadened into a discussion on the state of video. “I’m open to…

Ad of the Day: DirecTV

Enjoy the world's tiniest car chase, in your hand and under foot

Riding the bus isn't boring—not when you can hallucinate a bunch of miniature cars engaged in a high-speed chase on the floor below you. At least, that's what DirecTV says it…