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Reality

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

The Voice Is Music to NBC’s Ears Cycle 4 premiere draws a whopping 4.8 in the demo

That muffled turbine noise you hear coming from the vicinity of 30 Rock is the collective sigh of relief exhaled by the NBC executives who just took a gander at…

March 26, 2013, 12:43 PM EDT

Sundance Channel Goes Ad-Supported Next AMC?

After five years of generating revenue through limited sponsorships, Sundance Channel on Sept. 30 will transform itself into a fully ad-supported network. The move comes as the AMC Networks property…

March 24, 2013, 11:38 PM EDT

No Ratings Glitter for CBS’ Golden Boy Special premiere of midseason cop drama delivers lackluster ratings

A special premiere of CBS’ midseason cop show Golden Boy showed little luster Tuesday night, drawing 10.6 million viewers and an unremarkable 1.8 rating in the 18-49 demo. According to preliminary…

February 27, 2013, 3:42 PM EST

Which Entertainment Show Is the Most Flattering to Celebrities? Hairstyles dominate the conversation

Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin…

February 20, 2013, 6:16 AM EST

CBS Pink-Slips The Job Reality series is canned after just two episodes

CBS has pink-slipped its new unscripted effort The Job after just two episodes. The midseason competition series bowed Friday, Feb. 8 to 4.01 million viewers and a 0.9 in the adults…

February 19, 2013, 11:05 AM EST

AMC Blazes Trail to Thursdays The cable net looks to unscripted fare to dominate another block

What’s small and quick and filled with heavy drama? AMC, the network behind the literally brainy sci-fi series The Walking Dead, thoughtful period piece Mad Men and the grim crime…

February 11, 2013, 12:04 AM EST

First Mover: Ryan Seacrest The TV host keeps growing his reach, regardless of what the doctor says

Specs Age 38 New gig Founder of Seacrest Global Group, majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol, doing a radio…

February 4, 2013, 3:57 AM EST

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

Steady as She Goes: Night 2 of Idol Holds Up Fox takes full advantage of hobbled prime-time field

The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo. According to Nielsen live-plus-same-day…

January 18, 2013, 4:03 PM EST

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