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Simulmedia’s New CMO Sees the Future of TV Says it’s all about aligning with the digital model

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48 Twitter @Minicooper   Photo: Alfred Maskeroni  How will your experience at Forrester play a role in…

September 7, 2014, 8:23 PM EDT

NFL Has a Lot of Leverage in Negotiating TV Deals Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

September 4, 2014, 9:29 PM EDT

Netflix Grabs Distribution Rights to Fox's Gotham Deal is struck even before the first episode airs

The era of distributing a new TV series on traditional channels has been turned on its head in a deal that makes Netflix a legitimate second-tier distributor. Netflix has sealed worldwide…

September 4, 2014, 5:20 PM EDT

Allison Williams Plays Peter Pan in NBC's Next Live Theater Show Girls star becomes the boy who never grows up

Allison Williams has traded in the long tresses and glam style she flaunts on HBO’s Girls for the boyish charm of Peter Pan, NBC’s second installment of live TV theater,…

September 3, 2014, 4:37 PM EDT

Jim Parsons Hits the Stratosphere The star of TV's biggest show talks about The Big Bang Theory, Emmy Awards and Larry Kramer

Honestly, if this keeps up, they’re just going to have to rename the Emmy Award for Lead Actor in a Comedy the Jim Parsons Award. Last week, the 41-year-old won…

September 1, 2014, 7:44 PM EDT

CBS Exec Steve Capus Discusses the Evolution of the Evening News With online and mobile, broadcast is no longer the endgame

Specs Who Steve Capus New gig Executive editor, CBS News;executive producer, CBS Evening News Old gig President, NBC News;executive producer, NBC Nightly News Age 50 Twitter @SteveCapus Photo: Alfred Maskeroni What insider knowledge are your bringing to your…

August 31, 2014, 7:09 PM EDT

A&E Buys 10% of Vice For $250 Million Values millennial-oriented publisher at $2.5 billion

Vice has sold 10 percent of its company to A&E Networks for $250 million, a Vice representative confirmed to Adweek on Friday.  The terms of the deal gives the millennial-oriented publication…

August 29, 2014, 5:00 PM EDT

This Is How the NFL Is Getting Butts Back in the Bleachers Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

August 26, 2014, 5:58 AM EDT

TV Gets Undressed VH1’s Dating Naked is the latest stripped-down series to seduce viewers

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the…

August 24, 2014, 7:55 PM EDT

Craig Ferguson May Get a New Talk Show In final talks with Tribune about syndicated series

Not only is Craig Ferguson not going away, but he's also showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down…

August 18, 2014, 5:05 PM EDT

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