Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

Nexstar Makes an Unsolicited $4.1 Billion Offer for Media General

Looks to scuttle Meredith merger

Not so fast, Meredith Corp. Three weeks after magazine publisher and TV station owner Media General Inc. announced a $2.4 billion merger, Nexstar Broadcasting Group Inc. has swooped in with an…

Empire Continues to Reign, Drawing 16.2 Million Viewers for Its Season 2 Premiere

Best ratings of all scripted series to debut this week

Returning last night after a six-month hiatus, Empire showed that it's still a phenomenon with audiences.  An impressive 16.2 million viewers watched the Fox drama's Season 2 premiere Wednesday night. The…

After Scoring Big With TGIT, ABC Calls Its Wednesday-Night Comedies 'ABC Funny'

Network brands another night

Last fall, ABC successfully branded an entire night of programming with TGIT (Thank God It's Thursday). Now the network has begun singing the praises of a second night of shows: Welcome,…

Can Fox's Empire Continue to Rise in Season 2 After Becoming a Midseason Sensation?

Network hopes to increase ratings, ad revenue

Even if Fox suffers a repeat of last year's disastrous fall, during which four of its five new series almost immediately imploded, the network should have a much brighter and…

This New Measurement Tool Shows Millennials Are Watching as Much TV as Ever

Can it solve TV's digital dilemma?

As the new TV season kicks off with 22 new shows debuting over the next month, networks and advertisers will begin to make sense of which series are clicking with…

Why Fox Spent the Past 7 Months Trying to Get You to Watch Scream Queens Tonight

It all started with Friday the 13th

If you're one of two dozen broadcast shows debuting this fall, how do you break through the glut of TV marketing and connect with viewers? Fox tried something novel for…

These Are the TV Network Chiefs' Game Plans for Wooing Audiences and Advertisers

Bold moves, big challenges this fall

Even with all the seismic changes in the television business over the past several years, some things remain constant: For the broadcast networks, everything still revolves around the fall season,…

These Are the New Fall Shows Media Buyers Are Most Excited About

Actually, 'excited' might be an overstatement

We've been listing which new fall TV shows we think are worth watching, but the real question in the industry is: What are the media buyers looking forward to? The TV…

Why the Fate of Fall's New Shows Could Be Sealed in Just 15 Minutes

New data links early tune-out to a show's demise

The 2015-16 TV season officially kicks off today. The broadcast networks will begin rolling out 22 new shows this week, with three series premiering tonight: CBS' Life in Pieces, Fox's…