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How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

January 29, 2015, 12:39 PM EST

How Vevo Found a Workaround to Make its 'Fifty Shades' Video Autoplay on Twitter Little-known option grabbed eyes (and ears) for 'Earned It'

Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of…

January 23, 2015, 4:03 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Seahawks Follow Up Their Big Win With a Bigger Fail: A 'We Shall Overcome' MLK Tweet Post is quickly deleted

One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet…

January 19, 2015, 3:54 PM EST

Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube Marvel's college championship ad drove millions of views

When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on—but not between The Hulk and his frenemy Iron Man. Instead, it pits…

January 13, 2015, 6:33 PM EST

Brands Are Having Way Too Much Fun With the #FiveWordsToRuinADate Hashtag Game Did any of them nail it?

Social media moves quickly, and yesterday's trending #KissAGingerDay is today's #FiveWordsToRuinADate. Mere mortals have been playing the hashtag game by tweeting quips like "A salad for the lady?," "I'm an Android…

January 13, 2015, 1:54 PM EST

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

January 12, 2015, 6:43 PM EST

Brands' Next Big Celebrity Deals May Be With Social Media Stars But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

January 12, 2015, 9:46 AM EST

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook Marketers have 6 seconds to entice users to click

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video…

January 9, 2015, 4:37 PM EST

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

January 5, 2015, 2:16 PM EST

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