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Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others

Regulators, consumers fight some of their best tactics

Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital…

Clorox Explains Emoji Tweet That Many Thought Was Weirdly Racist

One of Twitter's more bleachable moments

Some long-awaited racially diverse emojis were added to iOS today, and all the world is happy. Well, the world was happy until it saw this Clorox tweet. The brand sent out…

This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life

But the students who ran it are back

Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery. Last week, the campus newspaper at San Jose State…

Tom Brady Makes His Periscope Debut While Shooting an Ad for Ugg Australia

'He was really down'

Tom Brady playing chess—that's something you don't see every day. The Super Bowl MVP quarterback isn't on Twitter yet, but he was on Periscope streaming live while shooting a commercial…

Fox Is Making Custom, Creepy GIFs and Videos for Poltergeist Fans

#WhatAreYouAfraidOf promotes new film trailer

Movie studios are well known for taking advantage of social media's bells and whistles to build buzz for their new trailers. Now, Twentieth Century Fox is taking it a step further, using…

Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign

Company zeros in on targeted advertising

Household beauty brands have long relied on TV advertising to pitch their products to wide audiences. But with more consumers—particularly millennials—moving online, Johnson & Johnson's Neutrogena Naturals is switching up…

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

It's easier than ever to create video—and headaches

Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that…

Model Gigi Hadid's Tips for Building Your Personal Brand Through Social Media [Video]

Behind the scenes at her Adweek cover shoot

There's a new wave of A-list models on the scene, and they're proving that there's a lot more to fashion success than just having a pretty face. Today's millennial models…

Marketers Weigh In on Periscope vs. Meerkat

Twitter's app is more polished, but Meerkat's got the buzz

Twitter released its live-streaming mobile app, Periscope, today, and media, agency and brand players agree it's well positioned to challenge South by Southwest darling Meerkat. Meerkat made waves at the Austin,…

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