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Here Are The 10 Most Innovative Digital Ad Products of 2014 Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

December 26, 2014, 7:08 AM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Here's How Music, Brands and Tech Collided in 2014 Revolt TV's expert panel reviews the landscape with a trio of videos

The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to…

December 22, 2014, 1:12 PM EST

Snapchat Quietly Bought a Smartglass Startup Owned by the CEO's Friend Sony hack also reveals Evan Spiegel's outlook on advertising

It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million…

December 17, 2014, 5:49 PM EST

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15, 2014, 2:38 PM EST

Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users It's also debuting verified accounts and purging fake followers

Instagram now has 300 million monthly users, picking up 100 million since March. The photo- and video-sharing app has surpassed Twitter's official user count of 284 million. Facebook's companion company, bought…

December 10, 2014, 11:07 AM EST

5 Cereals Twitter Users Are Desperate to Bring Back French Toast Crunch is only the beginning

When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude. Ever since, the cereal has been consistently trending on Twitter. And…

December 9, 2014, 11:17 AM EST

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients A cautionary tale about disclosure in social media

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they…

December 4, 2014, 1:15 PM EST

Heineken Delivers the Party to You as Part of Its Holiday Twitter Campaign Need some cheer? Try tweeting at the Dutch beer brand

Home delivery is a big trend these days, with car services like Uber and Lyft teaming with brands for one-off campaigns. Now Heineken is putting its own twist on the…

December 2, 2014, 12:55 PM EST

These Weed Snobs Show Why Pot Can Be Just as Snooty as Wine Weedmaps markets itself via parody videos

Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad…

November 26, 2014, 8:00 AM EST

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