This Is Us Had the Most Facebook and Twitter Activity of Any New Show This Fall

Rob & Chyna, Queen Sugar and Atlanta also made a social splash

The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings. The NBC drama is the top-rated new show in…

Tic Tac Calls Donald Trump’s Behavior 'Completely Inappropriate and Unacceptable'

Responds to reference in controversial video

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response. On Friday, The Washington Post published a video that they obtained…

Twitter Opens 'Moments,' Its Once-Hidden Tweet Collection Feature, to All Users

Creating a digital scrapbook just got easier

Once upon a time, Twitter Moments was a closely guarded fortress surrounded by moats of publishers vying to get a spot on the throne. The feature, which aims to be…

More Than a Third of Trump's and Clinton's Twitter Followers Are Reportedly Fake

Campaigns could waste money targeting bots

With roughly six weeks until the presidential election, a new report from ad-fraud detection company eZanga finds that both candidates have significant numbers of fake followers on Twitter. And as…

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

Brands can say more with their tweets

Good news, copywriters. Twitter is officially letting you be a little more verbose. Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It's…

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

Twitter Just Made It Easier to Find Out Which Brand Accounts Provide Customer Support

Helpful ones will be labeled in search results

Twitter's been improving its customer-support functionalities for marketers for months, upgrading direct messaging and customer feedback capabilities. The social giant wants to be seen by retailers and other marketers as…

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter's Future on Live Content

CEO talks his plan to grow the platform

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video…

Infographic: How 'Microbloggers' Leverage Their Influence Through Social Media Savvy

For niche experts, channel choice is key

Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both…

Grey Goose and Chase Are Sponsoring Andy Roddick's U.S. Open Periscope Livestreams

It's a Twitter-led effort

If you want to listen to Andy Roddick as he Periscopes the U.S. Open in the coming days, Grey Goose vodka and Chase are making it happen for you. Roddick, who won…