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The Geeks Shall Inherit the Earth They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

January 7, 2013, 12:00 AM EST

Ad of the Day: Sprint Nickelodeon stars sing a holiday medley inside smartphones in this intricately choreographed single-take spot

For the record, Frank Loesser's "Baby It's Cold Outside" is a duet about a guy who spikes his date's eggnog in the hope that she'll stay the night. Christmas! I will…

December 19, 2012, 2:17 PM EST

Old Media, New Tricks Can The New York Times' R&D Lab tech-heads help save the battered news brand?

"You’ll notice we’ve got lots of electronics around—most of which we’ve taken apart,” says New York Times R&D Lab creative technologist Alexis Lloyd, casually sidestepping two turquoise exercise balls. Walking…

November 27, 2012, 4:09 AM EST

FiOS, Xbox Team Up to Stream WatchESPN Verizon adds bells and whistles to the gaming sports experience

Verizon FiOS subscribers with an Xbox (and an Xbox Live Gold account) can now use ESPN's WatchESPN service over their consoles. Viewers can now stream popular ESPN shows including SportsCenter, College…

November 20, 2012, 11:00 AM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

The True Believers A Brooklyn-based boot camp readies the next wave of digital media's Next Big Things

Craig Shapiro became a Silicon Valley man of means in the last half decade investing early in successful startups like Facebook and Mob.ly. As tech excitement and investor dollars shifted…

November 12, 2012, 12:02 AM EST

Ad of the Day: Sony Xperia What's that in my drink? CP+B surprises moviegoers with a new waterproof smartphone

Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two…

November 8, 2012, 2:41 PM EST

First Mover: Amanda Goodfried A creator of lonelygirl15 is taking her social know-how to a new dance network on YouTube

Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment You went from working for a huge media conglomerate in a seemingly very fun space…

October 15, 2012, 12:01 AM EDT

Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10, 2012, 6:43 AM EDT

Data Points: Wired Child Preschoolers have more exposure to electronics than ever

Today's tots are more likely to have a laptop within reach (83 percent) than play outside (69 percent). Kids are getting exposed to laptops, electronic games and mobile phones at an…

September 20, 2012, 12:06 AM EDT

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