Three Brands That Used Data to Transform Their Media Strategies

Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

You Shouldn't Trust Mobile Location Data

Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

Ad of the Day: Virgin Mobile

Wayne Coyne and Colonel Meow retrain your brain, or at least mess with it

I usually have at least one question for our intrepid Ad of the Day candidates. But I have several for Flaming Lips frontman Wayne Coyne. First, why did you make…

Ad of the Day: Sony Xperia Z

Tarsem and David Bowie team up for one very special smartphone ad indeed

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight…

Ad of the Day: Samsung

If you're working on Unicorn Apocalypse, don't be caught dead with a BlackBerry

If you've got a job, there's a decent chance you're dealing with a dual-device situation—you know, a work phone given to you by the office (probably one that's useless for…

The Geeks Shall Inherit the Earth

They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

Ad of the Day: Sprint

Nickelodeon stars sing a holiday medley inside smartphones in this intricately choreographed single-take spot

For the record, Frank Loesser's "Baby It's Cold Outside" is a duet about a guy who spikes his date's eggnog in the hope that she'll stay the night. Christmas! I will…

Old Media, New Tricks

Can The New York Times' R&D Lab tech-heads help save the battered news brand?

"You’ll notice we’ve got lots of electronics around—most of which we’ve taken apart,” says New York Times R&D Lab creative technologist Alexis Lloyd, casually sidestepping two turquoise exercise balls. Walking…

FiOS, Xbox Team Up to Stream WatchESPN

Verizon adds bells and whistles to the gaming sports experience

Verizon FiOS subscribers with an Xbox (and an Xbox Live Gold account) can now use ESPN's WatchESPN service over their consoles. Viewers can now stream popular ESPN shows including SportsCenter, College…

Media All-Stars

A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…