Advertisement

Technology

:

Telecom

How AT&T Got Kids to Make Some of the Year's Best Ads

BBDO spins comic gold from their crazy brains

IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at…

Sailthru Tracks Your Online Behavior for a More Personalized Web

Over 300 clients

Specs Who (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTO What Personalized recommendation platform Where New York offices You may not know it, but those links…

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

What's the Best Time of Day to Send an Email?

Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

Three Brands That Used Data to Transform Their Media Strategies

Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

You Shouldn't Trust Mobile Location Data

Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

Ad of the Day: Virgin Mobile

Wayne Coyne and Colonel Meow retrain your brain, or at least mess with it

I usually have at least one question for our intrepid Ad of the Day candidates. But I have several for Flaming Lips frontman Wayne Coyne. First, why did you make…

Ad of the Day: Sony Xperia Z

Tarsem and David Bowie team up for one very special smartphone ad indeed

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight…

Ad of the Day: Samsung

If you're working on Unicorn Apocalypse, don't be caught dead with a BlackBerry

If you've got a job, there's a decent chance you're dealing with a dual-device situation—you know, a work phone given to you by the office (probably one that's useless for…

The Geeks Shall Inherit the Earth

They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

Advertisement
Advertisement