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VW Advertises on Knockoff YouTube Videos to Tout Original Auto Parts Banners on 'homage' clips click through to real thing

To promote Volkswagen's original auto parts, Brazilian ad agency AlmapBBDO slapped banners on popular homemade YouTube clips—mostly spoofs, parodies and wacky foreign interpretations of songs—directing viewers to the original songs…

May 25 2012

AT&T Serenades Hundreds of Fans in Real Time on Facebook Brand reaches 2 million mark and feels like singing

The new thing on Facebook is brands singing to their Facebook fans. Last month, Kraft Macaroni & Cheese personally thanked 4,632 fans who had "liked" a status update with a…

May 23 2012

Facebook's Headaches Continue to Pile Up With Lawsuits, Allegations After lackluster IPO, now speculation of shady conduct with investment banks

The hits just keep coming for Facebook. After weeks of speculation and media frenzy leading up to its historic IPO, it looks as though the controversy surrounding the social network…

May 23 2012

Infographic: How Bad Is Your Facebook Addiction Disorder? Please don't say it's not a problem

A few weeks ago, we posted an infographic that suggested ad people are more addicted to social media than "normal" people. This may have left the impression that those "normal"…

May 23 2012

First Mover: Chris Hughes The Facebook co-founder has big ideas for expanding the appeal of 'The New Republic'

Specs Age 28 New gig Publisher, editor in chief, The New Republic Old gig Facebook co-founder, Obama campaign strategist, founder of Jumo After Facebook and Washington, what’s it like to be part of the…

May 21 2012

Facebook Still Courting Media Business Media companies are both enamored with and cautious of the social media giant

Mark Zuckerberg has long encouraged other industries to follow the lead of the gaming business, which he believes has been transformed by social media. The Facebook CEO often points to…

May 21 2012

Guinness QR Cup Reveals Scannable Code When Full Another reason to choose the black stuff

QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when…

May 17 2012

Brand #Fail Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism

Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever…

May 15 2012

Twitter Is Coming to an Inbox Near You Social network launches a 'best of' email digest

Get ready for yet another set of emails. This afternoon, Twitter announced via a blog post that it will be rolling out an email digest of the best tweets in…

May 14 2012

Creative Week: It’s a Wrap A snapshot from the week in Dumbo

Some of the most imaginative, colorful figures in advertising, art, film and beyond gathered in Brooklyn’s Dumbo neighborhood to talk about making things. Adweek was on hand to watch them…

May 14 2012

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