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Pinterest Plays Coy on Ads, but Expect Commerce to Lead CEO Silbermann preaches a native, user-friendly commercial approach

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest…

May 21, 2013, 7:25 PM EDT

Young Tumblr Marketers Have Strong Advice for Yahoo Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

May 20, 2013, 2:21 PM EDT

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

May 20, 2013, 7:00 AM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Yahoo in Talks to Acquire Tumblr Deal for social blogging site could reach $1 billion

Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with…

May 16, 2013, 8:25 PM EDT

Polyvore Uses Social Engagement to Grow Indie Brands Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

May 16, 2013, 1:54 PM EDT

Michael Ian Black's Twitter Ad for Dos Equis Does Gangbusters Thanks to All the Haters Comedian reposts it as revenge

Michael Ian Black is not the most interesting man in the world, but he might be the most interesting beer endorser. Last Friday, the comedian, who has 2 million Twitter…

May 16, 2013, 12:09 PM EDT

How Your Depraved Facebook Posts Would Get You Tortured in Other Countries Amnesty app puts your freedom in perspective

How often would your Facebook activity get you beaten, tortured or beheaded in the world's most repressive countries? A lot more often than you'd think. Amnesty International of New Zealand…

May 16, 2013, 9:25 AM EDT

Twitter and Foursquare Partner With Movie Ads Firm National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

May 15, 2013, 4:45 PM EDT

Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown No wonder Gordon Ramsay ditched them

UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on…

May 14, 2013, 5:09 PM EDT

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