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How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male

75% of audience is under age 35

Here's the story of another Web destination popular with a hardcore audience of millennials but struggling with the question of how to introduce digital advertising to users critical of almost…

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Hacking the photo network's tags, with a wink

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and…

Facebook's Mobile Base Is 1 Billion Users Bigger Than All of Twitter

Social network is growing faster, too

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most…

Despite Wall Street's Impatience, Twitter's First CMO Will Have to Play the Long Game

No quick fixes, agency execs say

Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis.…

Here's How Yahoo's New Messaging App Silently Combines Texting and Video

Users will express themselves without sound

Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound. So, users…

Twitter's Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users

Interim CEO Jack Dorsey addresses growth problem head-on

Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San Francisco…

Is Google+ Finally Cooked for Good? Agency Execs Aren't So Sure

Marketers weigh in as tech giant pivots social strategy

Google yesterday admitted it was wrong to require Google+ account holders to use the company's other digital products, marking a significant policy departure for its struggling social media hub that…

This French Drink Brand Took 7 Days to Post the World's Slowest Facebook Status

The laziest one-liner ever

Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heat wave…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

Does YouTube See Facebook as Real Competition?

It's 'an all-boats-rise kind of situation,' content director says

Jamie Byrne is a bridge builder. As director of content commercialization, the YouTube veteran is charged with pairing creators with the brands he hopes will bring advertising dollars to the…

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