This New Website Wants to Be an Etsy for Artists One-week-old Ziibra already has JetBlue cherry-picking its creative work

Can Ziibra be to artists what Etsy is to artisans? Indeed, Ziibra, which launched last week, wants to be the destination for painters, musicians and designers to promote and sell their…

February 26, 2015, 7:00 AM EST

Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses It's added a half million paying brands in the past year

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs)…

February 24, 2015, 5:22 PM EST

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

February 24, 2015, 1:04 PM EST

Lady Gaga Won the Oscars on Twitter Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

February 23, 2015, 11:07 AM EST

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

February 20, 2015, 12:40 PM EST

Vanity Fair Courts Oscar Bloggers With a Twitter Vending Machine and Pop-Up Newsroom Making awards season more social

Besides the Academy Awards, probably the most notable Oscars event is the Vanity Fair after-party. And now the magazine is becoming known for a before-party of sorts—a week-long series of…

February 18, 2015, 12:21 PM EST

Why Google Should Fear Facebook's New Product Ads Social network's targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social…

February 18, 2015, 7:01 AM EST

Essential Tips for Turning Employees Into Social Media Ambassadors Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies…

February 18, 2015, 7:00 AM EST

The New York GOP's Bill de Blasio Tweet May Be the Weirdest '50 Shades' Reference Yet What are these people thinking?

Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster…

February 17, 2015, 4:51 PM EST

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance Retailer shows how social is changing

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every…

February 17, 2015, 4:26 PM EST