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Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers

Third-party partnerships help track sales, lift and clicks

Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment. Today,…

YouTube Is Enlisting Some of Its Biggest Stars to Help Get Out the Vote

#VoteIRL campaign launches today

With under seven weeks to go until Election Day, YouTube has recruited some of its biggest stars to help convince young people to vote. Today, Google is launching its #VoteIRL campaign…

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?

Advertisers will have behavioral insights soon

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app…

A Recruiting Startup Bought a $58 Snapchat Ad and Reached Hundreds of Tech 'Disruptors'

Reflik scored with the app

Reflik, a digital recruiting platform for crowdsourcing talent, wanted to get the attention of the millennial, coding-minded world this week during TechCrunch's Disrupt conference in San Francisco. But the Somerset, N.J.-based…

Twitter Is Adding a Livestreaming Video App to Apple TV, Fire TV and Xbox One

Users can watch Thursday Night Football games

Anyone who wants to watch livestreaming content on Twitter will soon be able to from an actual television. Twitter is launching an app for Apple TV, Amazon Fire TV and Microsoft's…

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

Meet 5 nonhuman social media influencers

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human. Like Super Bowl ads that use cute puppies to sell everything from…

Instagram Is Finally Letting Users Hide Inappropriate Comments

Will filter trolls based on custom or default keywords

Brands, celebrities and plenty of average people have all received their unfair share of abuse by anonymous (and non-anonymous) trolls on Instagram. Finally, the Facebook-owned company is taking a more…

Like Long and Prosper With These Facebook Reactions Celebrating 50 Years of Star Trek

Boldly going where no friend has gone before

When Star Trek first began beaming to television sets across the country in 1966, there was of course no way to watch clips on YouTube, live tweet episodes or "like"…

Infographic: How 'Microbloggers' Leverage Their Influence Through Social Media Savvy

For niche experts, channel choice is key

Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both…

Facebook Is Driving Advertisers to Decrease Load Times for Mobile Websites

The changes could affect who sees which ads

Facebook is putting more pressure on brands to speed up their mobile websites so more users will stick around after clicking on an ad. On Wednesday, Facebook started preloading ads even…

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