Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be…

Twitter's Head of Retail Predicts 5 Holiday Trends You'll See on the Social Network

After year of product launches, it's all coming together

Black Friday is almost here, and as the holiday shopping season heats up, so does the advertising around it. Twitter, which now boasts more than 100,000 advertisers, should make its mark…

Smart Car Tells an Instagram Story for Two, on a Pair of Devices Side by Side

Meet @fortwo_jake and @fortwo_jill

We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting…

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

Bloomingdale's Apologizes for This Weird, Vaguely Date-Rapey Holiday Ad

Calls the copy 'inappropriate and in poor taste'

We're guessing no one at Bloomingdale's has access to social media, because there's no other way to explain how it let its now-viral holiday ad pass through quality control. In case…

This Social Network Pays Users to Post and Made a Supermodel $3,400 in a Month

Tsu has a user base of 4.5 million

Tsu is a 1-year-old platform that claims 4.5 million users, differentiating itself from the Facebooks and Twitters of the social-media world by financially compensating people who post. That's right—you can…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Snapchat and Instagram Users Would Vote to See Sanders and Trump Go Head to Head

Survey looks good for Ben Carson, too

Tonight, millions of voters will watch the fourth Republican debate for the party's presidential nomination. With that in mind, Action Committee thought it'd be interesting to survey more than 1,500 Instagram…