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Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

December 19, 2014, 2:58 PM EST

Condoms, Horse Heads, Handcuffs and 11 Other Things Amazon Will Now Deliver in an Hour New Prime app promises weirdness without the wait

Amazon's whole mission is to get people what they want as fast as possible, a pledge the retailer took to an extreme new level with today's debut of a one-hour delivery…

December 18, 2014, 8:50 PM EST

Can BMW's Snapchat-Inspired Campaign Attract Young Drivers? Ads disappear after being shared

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of…

December 18, 2014, 2:01 PM EST

Snapchat Quietly Bought a Smartglass Startup Owned by the CEO's Friend Sony hack also reveals Evan Spiegel's outlook on advertising

It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million…

December 17, 2014, 5:49 PM EST

A Year Out From Release, Star Wars Is Already Killing It in Social Media Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015. Take the entertainment franchise's Instagram…

December 17, 2014, 11:22 AM EST

The Hidden Meanings and Inspirations Behind Instagram's 5 New Photo Filters The first styles added since 2012

Instagram unveiled its first new filters in more than two years today, giving phone photographers five more styles to select from when editing their pics. Filters are the hallmark of Instagram,…

December 16, 2014, 5:47 PM EST

These Were Tumblr's Top 20 Sponsored Posts of 2014 AT&T scored top engagement, with Axe and Adidas close behind

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and…

December 16, 2014, 7:01 AM EST

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15, 2014, 2:38 PM EST

The Curious Case of Ariana Grande's Vanishing Instagrams She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to…

December 12, 2014, 1:08 PM EST

Which Brands Boomed and Which Ones Busted in Social Media This Year? Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

December 11, 2014, 4:04 PM EST

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