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Mobile

Google Launches Key Ad Tech Tools for Publishers and Marketers

Hello cross-screen, native and programmatic

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan…

More Autoplay Ads Are Coming to Mobile, but That Could Be a Good Thing

Virool and Rubicon offer alternative to takeovers

Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena. Chiefly, Virool's InLine video promos, which automatically play between paragraphs of copy as…

Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video

Kids are all about photo messaging, he says

If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion. Snapchat's…

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

5 Bizarre and Innovative Digital Stunts by Fast-Food Brands

Blurring the line between marketing and weird

In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead the…

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Brands may be attracted to a dedicated property

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

Twitter CEO Dick Costolo Is Out as Co-Founder Jack Dorsey Takes Over

Struggling leader steps down

Twitter CEO Dick Costolo stepped down today from his leadership post at one of the Web's top companies, where his leadership has been under scrutiny for months. In a dramatic…

Pandora Exec Says 8 Seconds Could Be the Sweet Spot for Mobile Video

But do brands want to create for yet another format?

Instagram locks advertisers in to the 15-second social video ad, while Vine requires them to build six-second clips. As just about every platform and publisher pushes brands to run shorter videos that…

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