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Ticketmaster Gets Into DIY Events With Its Latest Purchase Eventjoy marks mobile, global push

Live Nation’s Ticketmaster has acquired mobile ticketing platform Eventjoy for an undisclosed amount, a move to boost its offerings as more consumers shop through smartphones and tablets. Organizers use Eventjoy's platform to sell tickets…

September 12, 2014, 12:53 PM EDT

30% of Those Who Save Pep Boys Coupons to Passbook Use Them High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

September 12, 2014, 9:50 AM EDT

GameStop’s Mobile Data Determines Brick-and-Mortar Inventory Especially sports games

Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging mobile commerce with tracking technology…

September 11, 2014, 4:49 PM EDT

If You Block an Ad, Facebook Now Wants to Know Why Says feedback improves News Feed

Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let…

September 11, 2014, 3:59 PM EDT

Can Apple Win Over Retailers With Its Digital Wallet? Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

September 11, 2014, 12:02 PM EDT

Luke Wilson May Singlehandedly Save Books, Newspapers and CDs The Skeleton Twins star still shuns digital in favor of traditional media

Specs Who Luke Wilson Age 42 Accomplishments Co-stars in The Skeleton Twins with Kristen Wiig and Bill Hader (in theaters Sept. 12); writer and co-director (with brother Andrew Wilson) of the short film…

September 10, 2014, 9:06 AM EDT

Everything Marketers Need to Know About Apple's New iPhones and Watch Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

September 9, 2014, 5:47 PM EDT

Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants' Marketing blitz pokes fun at phone maker

As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed…

September 9, 2014, 3:30 PM EDT

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

SheTaxis App Lets Women Hail Female Drivers Ride-share app carves out niche concept

The latest entrant in the increasingly contested taxi and ride-share space is going niche. According to a report in The New York Times, the app-based service called SheTaxis will allow women…

September 8, 2014, 4:24 PM EDT

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