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Mobile

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

Tests lifted purchase intent 30%

Pandora listeners are about to get a lot more free music—if they agree to watch ads. Last fall, the music-streaming service rolled out a new ad format for select brands called…

AOL's Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

Builds 5 new video formats

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it…

Johnnie Walker Targets Newbie Whisky Drinkers With Technology

And adds sommelier-style staffers to bars

From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-based initiatives. Now, Johnnie Walker and agency Iris Singapore have built an interactive website and…

Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Real-time marketing enhanced

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl…

Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome

Real-time views from adventure seekers

Livestreaming app looks to add high-flying punch to its offering  OK, Periscope—your move. Meerkat today revealed a feature that allows its mobile-app users to employ GoPro's high-definition cameras for their livestreams. Now,…

Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

Wall Street worries about scale; marketers stay patient

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars…

Here's a Look at How Microsoft Makes Its Money in the Post-PC Era

Hint: it's in the cloud

Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has…

Yahoo's Best Ad Growth in Years Comes With Costs

Revenue up 15 percent in Q2

Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall. Yahoo announced second-quarter results today…

This New App Filters Out Phoniness and Sends 4-Second Videos You Can't Review First

Creator makes the case for truer mobile social

Do consumers crave less-fake social media—with fewer filters and "likes" and more genuine back-and-forth? Casey Neistat, one of Adweek's Creative 100 picks, thinks so and has launched a reality-minded app…

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