How the MRC Is Transitioning From Measuring Desktop Viewable Ads to Mobile

6 questions with the media watchdog

Advertisers are starting to demand chargeable mobile impressions from the Media Rating Council after it announced plans in May to address the issue. But with smaller screens and fast-scrolling fingers,…

The New James Bond Movie Is the First to Purchase a Snapchat Discover Channel

Sony offers behind-the-scenes looks at Spectre

Sony Pictures is taking over Snapchat today to promote the upcoming James Bond: Spectre film. The movie studio is the first paying marketer to nab a channel in the app's Discover section,…

Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience

Smartphones help them through the entire purchasing process

Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about…

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

A candid discussion of digital's hottest topic

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads…

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Another short-form video tool for brands

Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop. As part of the photo-sharing…

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

GIFs and videos create interactive burgers

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is…

Google Invites You to Rediscover Paris Nightlife With Its Exploratory 'Magic Hours' Campaign

Take a light-up bike ride, swim with the symphony, and more

Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover…

'Exploding Gains in Technology' Have Led to a Transformative Year for Marketers, ANA Chief Says

But industry must fight ad blockers

Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year…

From Teens to Adults, Everyone's Now Watching Online Video as Much as TV

Global study finds similar habits among ages 16 to 45

Globally, people are spending as much time watching online video as they spend watching TV, according to a new report from Millward Brown. That should bode well for brands trying…

Starbucks Is Testing Coffee Delivery to Office Workers in the Empire State Building

Opens a 'secret' kitchen on the ground floor

Only three weeks after rolling out mobile ordering in its U.S. stores—a service that lets people pay for drinks in a branded app and pick them up in stores—Starbucks is…