Technology
:Mobile
The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available,…
Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…
Specs Who Hugh Dancy Age 37 Accomplishments Stars on NBC’s Hannibal as Special Agent Will Graham (Thursdays, 10 p.m.); recently appeared on Showtime’s The Big C and in the films Hysteria and…
Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting…
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…
It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…
Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…
For the last several weeks, speculation about what Google Glass could mean to the world has been rampant but access to the wearable technology has been incredibly scarce. Well, a…
Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…
