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All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S Follows 5C spots

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…

October 21, 2013, 8:48 AM EDT

SessionM Says It Has a Better Solution for Mobile Targeting Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

October 9, 2013, 12:00 AM EDT

People Mag Prepares New Subscription Model Chasing additional consumer revenue

Time Inc. cash cow People is preparing to unveil a new pricing model designed to transform the way people think about subscriptions, according to people familiar with the publisher’s plans.…

August 30, 2013, 12:18 AM EDT

Does Facebook Keep You Company When You're Eating Alone? Especially at lunch

It used to be, dinner with friends meant actually sitting around the same table together, recipes came from mom, and phones were for talking. Now, people get their recipes from…

August 7, 2013, 11:45 AM EDT

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

July 22, 2013, 10:00 PM EDT

More Than Half of America Has a Smartphone Still a luxury with older generation

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own…

July 10, 2013, 7:05 AM EDT

Time Inc. Designer Neil Jamieson Leaves for Studio A big get for Joe Zeff Design

Neil Jamieson, a Time Inc. vet and a big figure in the magazine design world, has left to join design studio Joe Zeff Design to be the studio's first creative director. Jamieson…

July 9, 2013, 4:07 PM EDT

One-Third of Americans Now Own Tablets They're big with suburban parents

Tablet computers are no longer a niche market. More than one third of Americans own tablets such as the iPad, Samsung Galaxy or Kindle Fire, according to new Pew Internet…

June 10, 2013, 11:47 AM EDT

Diehard Apple Fans Would Flock to Company's Internet Radio Service Without Hesitation GroupM Study: iRadio would be "potentially disastrous" for Pandora and Spotify

Consumers apparently have a lot of blind faith in Apple. The tech giant, per the New York Times, is expected to enter the Internet radio space as early as next week,…

June 5, 2013, 2:52 PM EDT

The Store of the Future Has Arrived (and No, It's Not Apple) How brands are digitizing retail

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile. Though Shafron…

June 3, 2013, 10:02 PM EDT

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