Steve Jobs Plays FDR in Long-Lost '1944' Apple Video Nine-minute spoof of classic '1984' spot

Amazingly, almost 30 years after it was made, a short film created by Apple as a spoof of its "1984" Super Bowl spot has finally surfaced. Called "1944," it's set…

May 3, 2012, 11:43 AM EDT

34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…

April 23, 2012, 1:05 PM EDT

New Fragrance Smells Like an Apple Product Being Opened Mmm, glue, plastic, rubber and paper

I never noticed that Apple products smell a certain way after you open them, but that didn't stop Air Aroma from turning it into a fragrance. The scent was designed…

April 18, 2012, 9:54 AM EDT

Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser Will it really dent the iPhone?

Samsung will try hard to sell us a line about Apple in its upcoming Super Bowl commercial by 72andsunny, but I'm not buying. As in the client's similarly themed spot…

January 23, 2012, 8:51 AM EST

Infographic: Apple to Apples, the Tech Company vs. the Fruit How do they stack up, anyway?

Here's your goofy yet ultimately edifying—and certainly entertaining—infographic of the day: Apple to Apples, a study of how the tech company matches up against its namesake fruit. Turns out they're…

January 9, 2012, 4:56 PM EST

Creepy Steve Jobs Action Figure Will Be a Real Collector's Item Apple expected to take action against toy company

Steve Jobs left us in 2011, but you'll still hear more about him than most living CEOs in the coming year. Here, the Apple founder gets the superhero treatment in…

January 3, 2012, 10:23 AM EST

'Blue Busters': Apple's 'Ghostbusters' Spoof From 1984 Internal sales-meeting video surfaces

You want me to watch some company's goofy internal sales-meeting video from 1984 based on Ghostbusters? Thanks, but I'll pass. Wait, it's from Apple? OMG, lemme see! In October of…

January 3, 2012, 6:54 AM EST

New Samsung Ad Mercilessly Mocks Apple Fans Why wait in line, hipsters?

The divide between Apple and non-Apple users widens another yard or two with Samsung's new Galaxy S II ad from 72andsunny, in which people waiting in line for an unnamed…

November 28, 2011, 11:42 AM EST

All You Need Is Love, Says Latest iPad 2 Spot Apple's sixth ad in the series

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e.,…

November 22, 2011, 11:43 AM EST

Audi iPad Ad Turns 'Slide to Unlock' Into a Long, Curving Racetrack Another clever rethink of the feature

Last week, we looked at an iPhone ad from Amnesty International that turned the device's "Slide to Unlock" feature into a symbolic act of political protest. Here's another ad that…

November 15, 2011, 9:45 AM EST