These Hot Topics Have Been Buzzy With Women on Facebook and Instagram
Performance Marketing
November was—not surprisingly—dominated by political discussions on Facebook and Instagram after GOP candidate Donald Trump shockingly upset Democrat Hillary Clinton. More interestingly, the digital platforms really shed light on what [...]
Fat- and Period-Shaming Collide in Easily the Year’s Most Offensive Ad Aimed at Women
Creativity
Fat-shaming and period-shaming in a single commercial? J. Walter Thompson Melbourne has managed it, with predictably bad results, in this spot for Unicharm's SOFY BeFresh Pads. The ad is titled [...]
Women Now Hold Half of the Top Jobs at Havas Worldwide Chicago
Brand Marketing
Decades after the Mad Men era, men still largely run ad agencies. But even if agencies can still feel like boys' clubs, recently women have been gaining a number of [...]
ABC Family Doubles Down on Original Programming to Reach Young Women
As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step.
Why Older Women Are the New It-Girls of Fashion
Brand Marketing
This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, [...]
The Breakout Hit Outlander Is Finally Attracting Women to Starz
Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base.