The Breakout Hit Outlander Is Finally Attracting Women to Starz

A new twist for the male-leaning network

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.