Fat- and Period-Shaming Collide in Easily the Year's Most Offensive Ad Aimed at Women

Got that 'jam donut' feeling?

Fat-shaming and period-shaming in a single commercial? J. Walter Thompson Melbourne has managed it, with predictably bad results, in this spot for Unicharm's SOFY BeFresh Pads. The ad is titled "Ugh Moments"—and it inspires just that reaction.

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