Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men

Reversing an earlier trend


Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male counterparts, according to a YouGov report released Thursday night.

The organization, which surveys 4,300 people daily, has seen a considerable spike in 18- to 34-year-old female users of the app.

On Aug. 27, its research found that 31.6 percent of millennial males said they had used Snapchat in the last month compared to 31.3

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