ABC Family Doubles Down on Original Programming to Reach Young Women

Wants to own the 'becomer' audience

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As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step.

The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they’ll all be conscious of evolving technology and incorporate digital media and mobile viewing options.

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