Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

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This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic. At the center of all the attention was the face of the campaign: 80-year-old author Joan Didion.

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