Walmart's holiday ad begins by reminding us of something we already know: Kids love Christmas. They can't sleep. They tear their presents open like wild animals. They scream.
Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of 13.7 percent over the same period last year.
Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record, according to sources with direct knowledge of the matter.
No one was surprised when Walmart snatched up burgeoning online retailer Jet.com for a cool $3.3 billion in early August. The year-old ecommerce site headquartered in Hoboken, N.J., had been […]
As more shopping moves to desktops and smartphones and growing competition from Amazon, Walmart is snatching up startup Jet.com for $3 billion. With Jet.com, Walmart is adding technology expertise to its app, site and stores to help the massive retailer build up its ecommerce business.
Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live S
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sport
Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that the latter describes as "a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe's agencies and resources."
Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media.