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Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live Story and Discover channels: Sony Pictures, Walmart, Dick's Sporting Goods, Hershey's, Dunkin' Donuts, Finish Line and Ford.
To be clear, other advertisers will be in play on Snapchat during the Olympics, though they will not be official partners. For instance, Samsung is running a national sponsored geofilter—an ad buy known to generate more than 100 million impressions—on various days during the two-week Summer Games.
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