Brand MarketingJet.com Is a Stone’s Throw From Manhattan and Packs Big PersonalityBy Carrie Cummings|August 22, 2016ShareBy Carrie Cummings|August 22, 2016Share No one was surprised when Walmart snatched up burgeoning online retailer Jet.com for a cool $3.3 billion in early August. The year-old ecommerce site headquartered in Hoboken, N.J., had been making waves as a viable competitor to behemoth Amazon since its inception with investors like Goldman Sachs, Alibaba, Google Ventures and Bain Capital lining up to fund early venture rounds. But courting investors without impressive digs can be hard, so it helped that the company’s north New Jersey outpost was designed with style and packages—literally—in mind. “The whole floor is laid out like a shipping box that was cut open to lay flat,” explained Jet’s talent experience senior director Kristin Reilly. “Upon entering the office, the box is sliced open to lay flat—opening you up to the light—and view. All spaces along this shape contain more industrial materials—such as reclaimed wood, solid and perforated metals, concrete, corrugated cardboard, and cork, etc.—suggesting warehouses, packing material and the like.” Reilly declined to comment on whether Walmart will infuse some Bentonville, Ark., flair into the space.1Relaxation The pool table gets a lot of use by staffers.2Daily Planet The Daily Planet “huddle room” features a graphic of Christopher Reeve’s Clark Kent.3Chairman of the Board It’s fitting that the former Hoboken resident once nicknamed “chairman of the board” would have his mug shot plastered across this boardroom. 4Rules to Live By “[The Work Hard and Be Nice sign] was not created especially for us,” explained Reilly, “but it does reflect our values of trust, transparency and fairness.”5Bespoke Everything All the conference rooms have specialty wallpaper. 6Get Centered The parlor area across from the boardroom is open for relaxation, impromptu meetings and “heads-down thought.” It’s also home to Jet’s library, artwork, Jet Gear, milestone paraphernalia and articles. 7Zen Out “The wellness room is available to employees when they need to either rest, are not feeling well or are nursing moms,” said Reilly. “It contains a reclining chair, sink and fridge, dimmers and white noise.” This story first appeared in the August 22, 2016 issue of Adweek magazine. Click here to subscribe. Adweek Adweek