Jurassic World Eats Pokémon Go at Augmented Reality App Marketing

Two years ago, Pokémon Go made waves as the first really successful augmented reality app to gain a broad user base. While the mobile game was a stand-alone product and not marketing, it left us asking: “What could AR technology do for marketers?” This year, “Jurassic World: Fallen Kingdom” is the summer’s latest blockbuster, and a geolocation augmented reality app may just be its secret marketing weapon.

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