Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of 13.7 percent over the same period last year.
Holiday ad spending has jumped $105.2 million in 2016, going from $764.5 million last year to $869.7 million, according to data from TV ad tracking company iSpot.tv. The company tracked holiday-related TV advertising from when those ads first began airing on Sept.
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