Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority's Demise

Foot traffic suggests sales gains

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The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand's absence. The measurement player said it tracked 135 million shoppers recently and learned that—based on their behavior—Big 5 Sporting Goods and Walmart would be the two biggest beneficiaries.

When it comes to in-store foot traffic, the research showed that Sports Authority shoppers visited Big 5 Sporting Goods locations 5.8



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