Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority's Demise

Foot traffic suggests sales gains

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand's absence. The measurement player said it tracked 135 million shoppers recently and learned that—based on their behavior—Big 5 Sporting Goods and Walmart would be the two biggest beneficiaries.