Using Sex for a Sales Breakthrough
Performance Marketing
How does a marketer who sells a utilitarian, and arguably boring product, breakthrough in a multi-million dollar category? At least one secret sauce ingredient to their success: sex.
Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers
Performance Marketing
Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year.
How It Feels to Go Viral, Then Watch Your Content Get Stolen All Over the Internet
On a Tuesday morning in December, I uploaded my late-night talk show's 449th video to YouTube, then went about my day.
Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare
Performance Marketing
According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States.
Here’s One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor
Performance Marketing
The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across [...]