Social Commerce

You Are What You Share: Why Videos Go Viral

Headshot of Gary Hennerberg
By Gary Hennerberg

For more on how to go viral, don’t miss Gary’s session on the All About Direct Marketing Virtual Conference, on May 4! Click here to register.

What makes a video go viral? Is it because it includes kids, kittens or puppies? Or is it because there’s something much deeper? If you want your articles or videos to be shared, you must understand why and how your content will reflect on the individual sharing it.

Why Shares Go Viral

Neuroscience and other research studies suggest that for a video to go viral, there are several deep-seated ingredients that must come together.

A study

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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