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Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways. For starters, Red Bull is now an equity partner in GoPro, getting less than 1 percent of the tech company's Class A shares.
The exclusive, global agreement—set for an undisclosed number of years—centers more on content production than stock. GoPro's high-definition video cameras and other recording products will appear at 1,800 Red Bull events in more than 100 countries.