Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Audience up 136 percent since the last NewFronts

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Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small band of horn players, there were executives exchanging high-fives and there was boasting, plenty of boasting. It was all fairly bro-tastic.

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