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Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small band of horn players, there were executives exchanging high-fives and there was boasting, plenty of boasting. It was all fairly bro-tastic. And what else would one expect from the marketers of Dude Perfect and Buff Dudes?
And to be fair, there's reason for the company to brag if you consider its data.