How It Feels to Go Viral, Then Watch Your Content Get Stolen All Over the Internet

'Instagram Husband' and the modern piracy of freebooting

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

On a Tuesday morning in December, I uploaded my late-night talk show’s 449th video to YouTube, then went about my day.