Social Commerce

10 Lessons From My First Viral Video

Headshot of Gary Hennerberg
By Gary Hennerberg

Creating a video and having it go viral is surely every marketer’s dream. Last month, it happened for me. The outcomes — ranging from monetization to brand awareness — were surprising, eye-opening and beyond my wildest dreams. Since you, too, may hope someday to have a video you’ve created go viral, I offer 10 lessons that I have learned with this viral video experience.

Regular readers know that I do the marketing work for an internationally acclaimed chorus that has appeared throughout the U.S.,

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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