UM

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

Here’s How Brands Can Connect With College Students Throughout the School Year

As students across the country head back to school after a few months of relaxation, global media agency UM partnered with Chegg to help brands better understand how they can connect with 18 to 24-year-olds as they make the transition away from beach vacations and back to papers and exams.

Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business

TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources said. The Miami-based company awarded its media planning and buying business to Havas after a review that came down to finalists like incumbent Mediavest, Horizon and UM.

UM Reorganizes Its North American Network After Big Wins in the ‘Year of the Pitch’

IPG's UM was named Adweek's 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as "Mediapalooza" or "The Yea

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]

Thriving in a High-Stakes Review Frenzy, UM Is Adweek’s Global Media Agency of the Year

UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors. 

MediaCom Wins Big in Sony Global Media Review

MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition, MediaCom is said to have retained Sony Mobile globally and won the company's international electronics account.

Why Is 2015 the Year of the Media Review? We Asked UM, One of Pitchfest’s Big Winners

This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of less than six months.

UM Lands CVS Media Account, the Agency’s Second Big Win of the Summer

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS pharmacy chain.

Will Kraft Foods Group Launch a Media Review in the Coming Weeks?

It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said.