Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
As students across the country head back to school after a few months of relaxation, global media agency UM partnered with Chegg to help brands better understand how they can connect with 18 to 24-year-olds as they make the transition away from beach vacations and back to papers and exams.
TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources said. The Miami-based company awarded its media planning and buying business to Havas after a review that came down to finalists like incumbent Mediavest, Horizon and UM.
IPG's UM was named Adweek's 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as "Mediapalooza" or "The Yea
Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]
UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors.
MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition, MediaCom is said to have retained Sony Mobile globally and won the company's international electronics account.
This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of less than six months.
So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS pharmacy chain.
It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said.