Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Thriving in a High-Stakes Review Frenzy, UM Is Adweek’s Global Media Agency of the Year
Brand Marketing
UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger [...]
MediaCom Wins Big in Sony Global Media Review
Brand Marketing
MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In [...]
Why Is 2015 the Year of the Media Review? We Asked UM, One of Pitchfest’s Big Winners
Brand Marketing
This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of [...]
UM Lands CVS Media Account, the Agency’s Second Big Win of the Summer
Brand Marketing
So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the [...]
Will Kraft Foods Group Launch a Media Review in the Coming Weeks?
Brand Marketing
It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said.