Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business

TracFone brands move from Mediavest

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TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources said.

The Miami-based company awarded its media planning and buying business to Havas after a review that came down to finalists like incumbent Mediavest, Horizon and UM.

TracFone has been increasing its ad spending in recent years. It spent $191 million on measured media in North America last year, up from $147.3

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