Brand Marketing

Thriving in a High-Stakes Review Frenzy, UM Is Adweek’s Global Media Agency of the Year

Scored major wins with Coke, BMW and especially J&J

By Noreen O'Leary

February 7, 2016

UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors. 

Noreen O'Leary
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