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As students across the country head back to school after a few months of relaxation, global media agency UM partnered with Chegg to help brands better understand how they can connect with 18 to 24-year-olds as they make the transition away from beach vacations and back to papers and exams.
For brands looking to target this group, who will spend $163 billion on non-essential items in the next year, connecting with them as they head back to campus is important, but UM's study found that the back-to-school season isn't the only time to make an impact with college students.
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