Here’s How Brands Can Connect With College Students Throughout the School Year

Making an impact online is key

As students across the country head back to school after a few months of relaxation, global media agency UM partnered with Chegg to help brands better understand how they can connect with 18 to 24-year-olds as they make the transition away from beach vacations and back to papers and exams.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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