Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons far beyond the much-maligned 30-second TV spot, creating branded content of grander proportions that are increasingly data-informed. Adweek’s inaugural Arc Awards, produced in partnership with FPT Media, honors the best work out there, across nearly two dozen categories. On Jan. 21, we will celebrate all our winners in concert with the BrandStorytelling@Sundance event in Deer Valley, Utah (sponsored by Screenvision Media), held during the Sundance Film Festival. There, we will also announce the winner of our Grand Arc Award. Suffice it to say, we have high expectations that the industry will continue to raise the creative bar on branded storytelling with each passing year. We will be there, along with our Arc Awards jury, to celebrate it.