Our First Arc Awards Winners Represent the Best in Branded Storytelling

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons far beyond the much-maligned 30-second TV spot, creating branded content of grander proportions that are increasingly data-informed. Adweek’s inaugural Arc Awards, produced in partnership with FPT Media, honors the best work out there, across nearly two dozen categories. On Jan. 21, we will celebrate all our winners in concert with the BrandStorytelling@Sundance event in Deer Valley, Utah (sponsored by Screenvision Media), held during the Sundance Film Festival.



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