Why Is 2015 the Year of the Media Review? We Asked UM, One of Pitchfest's Big Winners

Agency recently added Coke, J&J, CVS and McCormick

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This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of less than six months.

The list of affected accounts stretched across industries from packaged goods (Unilever, Procter & Gamble, General Mills, Johnson & Johnson) to cars (VW, BMW), beauty products, retail chains and financial giants (Visa, Wells Fargo and Citi, which just awarded its media business to longtime creative partner Publicis).



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