Why Is 2015 the Year of the Media Review? We Asked UM, One of Pitchfest's Big Winners

Agency recently added Coke, J&J, CVS and McCormick

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of less than six months.

The list of affected accounts stretched across industries from packaged goods (Unilever, Procter & Gamble, General Mills, Johnson & Johnson) to cars (VW, BMW), beauty products, retail chains and financial giants (Visa, Wells Fargo and Citi, which just awarded its media business to longtime creative partner Publicis).



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