UM Reorganizes Its North American Network After Big Wins in the 'Year of the Pitch'

President Kasha Cacy has been promoted to U.S. CEO

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IPG's UM was named Adweek's 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as "Mediapalooza" or "The Year of the Pitch."

But now, the agency is reorganizing its North American network. President Kasha Cacy has been promoted to U.S. CEO after leading several successful pitches and promoting UM's efforts to improve its targeting with data.

UM global CEO Daryl Lee called Cacy "a superstar" and told Adweek, "What we are doing is recognizing and reinforcing the U.S.



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