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So far, summer is shaping up as UM's winning season.
The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS pharmacy chain.
UM won CVS following a review led by consultancy Pile + Co., and it will succeed WPP's Mindshare on the assignment. The Rhode Island-based client spends nearly $85 million annually on domestic ads, per Kantar Media.
"We look forward to working with UM as we bring our message to a number of key stakeholder audiences," CVS said in a statement, in which it also thanked Mindshare "for their significant creative and strategic contributions over years of our partnership."
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