Will Kraft Foods Group Launch a Media Review in the Coming Weeks?

It's just the latest challenge for Starcom

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It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said.

It's not immediately clear if the process will cover global spending or only that for North America. Last year the marketer for brands like Oscar Mayer, Planters and Maxwell House spent $513.8 million on U.S. measured media, according to Kantar Media. Publicis Groupe's Starcom is the incumbent on the business.

A Kraft Heinz spokesman had no comment.

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