Toyota

This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks

For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,

Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies

Why CES Is a Key Incubator for Marketing Execs

CES has become the place for companies to showcase new, innovative and promising technology.

BuzzFeed Launches Its First Sponsored Scripted Series, Unfortunatly Ashly, Today

Ashly Perez wears a lot of hats. Not literally. In real life, she wears a moderate amount of trendy hats. But behind the scenes of her new YouTube series, Unfortunatly Ashly, she wears plenty of metaphorical ones.

Toyota Is Selling a Baby Robot That Reads Your Emotions and Talks to You

If you need a co-pilot for a cross-country drive or just someone to tell your problems to when a friend or psychiatrist is unavailable, Toyota now offers a robot to take care of your needs.

Toyota Sponsors Tumblr and Yahoo’s Livestream of This Weekend’s Stagecoach Music Festival

It's only late April, but it's already looking like it may be the summer of livestreamed concerts.

This Director of Stunning IMAX Films Is Betting Big on Virtual Reality

DJ Roller has filmed on all seven continents, gone into the deep with James Cameron and directed thrilling movies in IMAX and in 3D. But now the award-winning cinematographer and technologist sees the future of content in virtual reality.

Google’s Swipeable Car Ads Are Turning Search Into a Mobile Showroom

Google's Model Automotive Ads let users swipe through images of car interiors and exteriors.

Watch People Climb Toyota and Saatchi’s Insane RAV4 Rock Wall in Times Square

We're three months into 2016, and it might be the year advertisers redefined the billboard. We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last week, Toyota joined the list of major brands shaking up out-of-home with a scalable rock wall it erected right in the middle of Times Square. 

NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.