Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

On the heels of Toyota's success at CES

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies testing out the concept via Facebook Live, Periscope and other platforms. While driving sales is always at the heart of marketing, many of those early examples chiefly sought to achieve engagement among many consumers.