Performance Marketing

This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks

All profits benefit the ASPCA

By Lauren Johnson

January 24, 2017

For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month, the brand's stock fell 0.7 percent. Shares of Boeing similarly dropped by 1.4 percent after Trump complained about the cost of building a new Air Force One in December.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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