Tesla Motors

How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the mot

Tesla Electrifies a Charred World in Automaker’s Latest Striking Fan-Made Ad

The breathless Tesla spec ad parade continues. In 2014, there was the car-as-kid's-spaceship spot, made by fans. Last year, we learned that Teslas are actually made of fireflies, in another video created independently from the brand. And now, a new team of filmmakers—again, working on their own—has cast the electric auto company as a hero riding into a bleak, colorless, oil-soaked Dust Bowl dystopia.

This Astonishing Fan-Made Tesla Ad Is All CGI, Yet It Couldn’t Look More Beautifully Real

Tesla marketing, it seems, could live entirely off spec ads and do just fine.

Here Are This Year’s Digital Hot List Winners


Twitter Has Fun With Elon Musk’s ‘D’

Elon Musk’s model D car is the most unfortunately named product since the iPad reminded consumers of feminine hygiene. So when Musk promised to "unveil the D" last night, you could imagine the reaction on Twitt

Will Elon Musk Reward The Oatmeal’s Glowing Tesla Review With an $8M Donation?

Tesla Motors just got one hell of an unsolicited endorsement, in the form of a glowing review from Model S owner and massively popular cartoonist Matt "The Oatmeal" Inman.

Ad of the Day: Tesla Thinks This Fan-Made Ad Is Out of This World, and You Will Too

How do you impress Elon Musk? Combine two of his favorite things into one incredible spec commercial.

Analyst: Apple TV Is Coming Next Year, Seriously

Noted Apple prognosticator Gene Munster, an analyst at Piper Jaffray, said that Apple will launch a disruptive TV next year. Of course,  Munster has said that each of the last three years.

Elon Musk: ‘My Life Is Insane’

At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life.