CreativityThis Astonishing Fan-Made Tesla Ad Is All CGI, Yet It Couldn’t Look More Beautifully RealAutomaker gets another unexpected giftBy Tim Nudd|October 5, 2015 ShareBy Tim Nudd|October 5, 2015 Share Tesla marketing, it seems, could live entirely off spec ads and do just fine. Last year, there was the Everdream Pictures spot with an extraterrestrial theme. That ad was impressive. But this latest spec commercial for the automaker, from Parachute and director Sam O'Hare, is drop-dead gorgeous—and all the more stunning as it is completely CGI. The idea of fireflies swarming an obsolete gas station is pretty inspired, as well. Tesla, of course, can't help but fall in love with all the free advertising work it's getting. And while it hasn't directly commented on this production yet, it has retweeted TED chief Chris Anderson tweet about it. RT @TEDchris Tesla's secret weapon is its users' passion. How many auto companies have fans that would do this? https://t.co/KXN5FFgzA1 — Tesla Motors (@TeslaMotors) October 3, 2015 CREDITS Produced by Parachute (parachute.tv) Director: Sam O'Hare Executive Producer: Sara Eolin Lead Artists: Andy Gilbert, Sam O'Hare Hero firefly animation: Eugen Sasu Rigging, additional CG: Jesse Holmes Producer: Nicole Melius Additional modelling: Todd Danielle, Gil Franco Music and sound design: Syn (syn.co.jp) Adweek Adweek