Mental Floss Finds a Home on YouTube
A number of big print publishers have ventured onto YouTube, with mixed success.
Forget Finding Your Friends. SXSW Shifts to Outer Space
This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle [...]
New York Times Introduces Prototype Site Redesign
This morning, The New York Times announced it will begin rolling out a prototype version of its newly designed website for employees inside the company firewall with plans to expand [...]
Mashable Unveils New Native ‘Social Lift’ Ad Unit
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.
Elon Musk: ‘My Life Is Insane’
At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life.
Is ESPN Ready to Embrace Big Data?
Nerd convention. Dorkapalooza. Geek heaven. Just a few names that were bandied about last weekend to describe the annual gathering of sports' intellectual cabal at MIT's Sloan Sports Analytics Conference.
Industry Effort to Improve Web Ad Metrics Goes Nowhere
Is the viewable impression going nowhere fast?
Federated Media CEO Deanna Brown to Depart
In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to [...]
IAB Post Mortem: Deep Industry Divide on Native Ads
Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think.
Susan Lyne Becomes CEO of AOL’s Brand Group
AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.
The Weather Channel Thinks Facebook and Twitter Save Lives
Twitter and Facebook save lives. At least that's what The Weather Company believes.
The Native Advertising Argument Is Far From Over
Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions.
Demand Media’s 2-Year-Old Fashion Tips
This is what it looks like when a website dies. Sort of.
New York Times Co. Will Try to Sell Off Boston Globe
The New York Times announced it planned to unload The Boston Globe and its related properties, which would further strip the company of assets outside of the paper of record.
Demand Media Will Explore Splitting Into Two Companies
On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services [...]