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Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think.
The big-data-standardized-units-programmatic-platform crew at #iabalm is a bit uncomfortable w this premium-native-storytelling discussion
— Chas Edwards (@chasnote) February 25, 2013
Last week Adweek noted that much of the discussion surrounding native advertising comes across as inside baseball, interesting only inside the media and ad world bubbles and largely unknown or not understood by the casual online masses.