Mashable Unveils New Native 'Social Lift' Ad Unit

Announcement caps off a week of high visibility for the site in Austin


Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd. 

Called Social Lift, the product is a natural extension for the company, which adopted a new responsive design across its desktop and mobile sites in November. According to the company, the native unit will allow brands to embed social updates on the Mashable homepage that look and feel like Mashable posts.

In a conversation after the event, Cashmore told Adweek that recent examples like Oreo's Super Bowl tweet have only helped to drive excitement for a social-based native ad unit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in