How Elon Musk's Tesla Brand Has Super Charged Automotive Marketing

But will it drive innovation for the long haul?

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the motor that later allowed George Westinghouse to bring electricity into American homes.

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