Wanted: Surveys of Surveys
Performance Marketing
We are bombarded with surveys. Buy a car, get a phone call asking for your opinions. Buy groceries, and the checker gives you the receipt and asks you to answer [...]
AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First
Performance Marketing
AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it [...]
Study: Only a Third of Marketers Aware of IAB’s Rising Stars Units
Brand Marketing
Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium
Ads Trump Football in Super Bowl Survey
Brand Marketing
American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42.
Bright Spots Few and Far Between According to New Online Advertising Spending Surveys
Performance Marketing
Online advertisers and marketers can rest on their laurels no more: A pair of surveys published earlier this week showed online advertising spending is not growing as fast as it [...]